About Us

Who We Are

Founded by Bill Cates, CSP, CPAE, Referral Coach International works with organizations and individuals who want to acquire more clients/customers through word of mouth, referrals, and personal introductions.  All of our systems and programs have one overall goal in mind – to increase your revenue without increasing your marketing expenses.

What We Do

We produce results! From needs assessment, to program development, to program delivery, to follow-up and reinforcement, Referral Coach International is committed to teaching our proven referral system, strategies and tactics, in a manner that actually changes beliefs and behaviors – producing tangible results.

Bill Cates’ Referral Marketing System™ is a comprehensive and client-centered approach that creates strong client engagement, consistent leverage for new opportunities, and solid connections that lead to new business.

With the right culture in place, results can be sustained indefinitely.

Why We Do It

Most professionals, salespeople, and business owners under-perform when it comes to acquiring clients/customers through referrals and introductions. There’s a gap between where they are and where they want to be. Our mission is to help our clients fill this gap to become even more productive.  The underlying theme to all our work is “courage.”  The courage to try new ideas, take new actions, and to expand results.

How We Do It

Referral Coach International has a variety of ways to deliver and reinforce our systems to produce tangible results:

Live presentations
Video-based training
Coaching and consulting
Corporate licensing programs
Reinforcement tools and systems