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FREE BONUS!
With Purchase of Bill's latest book, Radical Relevance
Radical Relevance Toolkit™
Purchase your copy of Bill's new book, Radical Relevance, and get free access* to the Radical Relevance Toolkit™ - an online library of exclusive, high-content resources to help you put the strategies you'll learn in Radical Relevance to work in your business, including:
• Interactive Value Prop Generator
• Radical Relevance Action Guide
• Radical Relevance LinkedIn Guide
• Gift Guide, Website Guide, eScripts
... and much more!
*** Instructions for registering for the Toolkit can be found in the front of the book, before the foreword.
"Radical Relevance nails it! Cates provides a fresh look at how to develop and communicate your value. We’re running Radical Relevance Workshops with our commercial bankers to fully leverage our unique selling proposition and win new business."
Chuck Withee
President, The Provident Bank
"We know firsthand that the processes Bill Cates puts forth in Radical Relevance work; growing from 100 CEO members to over 1,000 CEO members in only seven years."
Nancy Mackay
CEO, Mackay CEO Forums
"This is a great formula for success. The more exacting your message, the more you will attract the right people and repel the wrong people."
Joel Rosenberg
Founder & Former CEO, LabConnect
"What Cates, a long-time icon in the field of referral-based sales and marketing, has done in this magnificent work is nothing less than provide the ultimate sales success road map. If you’re a leader/manager, be sure each and every member of your team has this book; go through it together chapter by chapter. WOW – fantastic!"
Bob Burg
Coauthor of The Go-Giver Series
"What makes Radical Relevance a compelling read is that it’s based on strategies and tactics that real businesses are using to grow in just the right direction. My company has been implementing Cates’ concepts for years – to great results. This may be his best work yet."
Bruce Davison, CFP
President / CEO, Strategic Financial Concepts, Inc.
"Cates’ strength as a communicator is the ability to deconstruct a topic into logical components, and then create practical steps to effect change. If you want actionable ideas that will produce results, this book is for you."
Michael Schmidtmann
CEO, Trans4mers, LLC
"We’ve been working with Bill Cates for years, using his strategies and methods to attract more ideal clients. In Radical Relevance, Cates challenges us to communicate our value in a way that is instantly meaningful to our prospects and clients."
