Join The Hidden Heist LAUNCH TEAM!
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Help people bust through their limiting money beliefs and put them on the path to lasting wealth.
"An Irresistible Tale of Financial Redemption"
Coming September 2025!
Why Should You Join The Hidden Heist Launch Team?
You’re here because you’re part of our inner circle—someone who understands how powerful it is to challenge the myths, assumptions, and limiting beliefs people hold about money.
This book is more than just pages and ink—it’s a message that can change lives. And we believe that with your help, we can get it into the hands of the people who need it most.
Watch the video or scroll down to see what you’ll receive as part of the team—and how your involvement can make a meaningful difference.
YES! Put Me on the TEAM!As a launch team member, you get:
- Early Access to the Book
Get a sneak peek before the public—receive a PDF version of The Hidden Heist ahead of launch day. - Behind-the-Scenes Interviews
Hear from the real people who helped shape this story—
→ A former hostage negotiator
→ A bank robbery hostage survivor
These powerful interviews offer the real-life tension, emotion, and insight that helped bring the book to life. - An Exclusive Launch Day Event
Join us on September 16th for a special live interview session with two legends in the parable genre: Bob Burg and John David Mann, coauthors in The Go-Giver Series. It’ll be an unforgettable conversation with Bill and Jeff about money, meaning, and the making of The Hidden Heist. - Our Deepest Gratitude
Truly—your support means the world to us. Helping us share this message of financial dignity, abundance, and freedom is a gift that can ripple out to thousands of lives.
Help spread the word:Â
If you’re excited about The Hidden Heist (and we think you will be!), here are a few meaningful ways you can help the book—and its message—reach more people:
- Pre-Order the Book on Amazon
When the time comes, your pre-order will help boost visibility and get the book into more hands right from the start. - Leave a Review
Honest reviews on Amazon, Barnes & Noble, and Goodreads are incredibly powerful. Just a few thoughtful lines can help future readers say “yes” to picking it up. - Post on Social Media
Snap a photo with your copy when it arrives and share what stood out to you. We’ll make it super easy with pre-written posts, images, and talking points you can use or adapt. - Engage With Our Launch Posts
A quick like, comment, or share on our launch content helps expand our reach and create momentum. - Recommend the Book to Your People
Whether it’s friends, family, clients, or colleagues—anyone who values personal growth, financial clarity, or a great story could benefit from The Hidden Heist. - Consider Giving the Book as a Gift
If the message resonates with you, consider gifting copies to people in your world who you think would enjoy and grow from it. It’s a great way to pass along both insight and inspiration.
We're honored to have you on this team. Thank you for helping us bring this message of financial dignity and empowerment to more people.
Become part of something very special—The Hidden Heist launch team.
If this sounds like your kind of story—and your kind of mission— we’d love to have you on the team.
Use this form to join the launch team for The Hidden Heist and get exclusive, behind-the-scenes access.
About the Authors
Bill Cates, CSP, CPAE
Bill believes that everyone deserves to make educated financial decisions that are in their best interest. Bill Cates has turned this belief into his mission—to bring financial education to as many people as he can reach.
For over 30 years, Bill has helped financial professionals and businesses move from incremental growth to exponential growth by: communicating more compelling value, balancing digital and human marketing strategies, multiplying their best clients through referrals, and targeting profitable niche markets.
He is the author of seven books, the founder of The Cates Academy for Relationship Marketing™, and the host of the acclaimed Top Advisor Podcast, ranked in the top 5 percent of podcasts worldwide. Bill was inducted into the Professional Speakers Hall of Fame in 2010.
Bill is also somewhat of an adventurer. He has trekked through the Himalayas of Nepal. He has lived on a houseboat in Kashmir India, reached the summit of Mt. Kilimanjaro, camped in the Arctic Circle, cycled through Vietnam . . . and has toured the country as the drummer in a rock and roll band.
Jeff C. West
Jeff is an acclaimed author of business parables, including The Unexpected Tour Guide, Said the Lady with the Blue Hair (coauthored with Lisa M. Wilber), and Streetwise to Saleswise (coauthored with Bob Burg). His storytelling approach has made complex sales and leadership principles both accessible and impactful, earning his books six distinguished awards—much to his delight and, perhaps, to the surprise of his former college English professors.
Before becoming an author, Jeff spent over 30 years building a successful career in sales and leadership, spanning industries from musical instruments to employee benefit programs. His leadership guided teams to over $150 million in recurring revenue sales.
A native of Georgia, and now a proud Texan, Jeff once played professionally in a Dixieland band—because, as he likes to say, “Everyone loves the tuba player.”
If The Hidden Heist stole your attention, Jeff C. West’s newsletter will keep you hooked—with behind-the-scenes glimpses into his life as an author and practical advice on sales and leadership that you can actually use—all drawn from his decades of real-world experience.
